Cereattention

Thursday, July 12, 2012

Kellogg's Mini-Wheats VS Honey Nut Cheerios

(http://www.youtube.com/watch?v=uE0eH1TUelU&feature=related)

In this commercial it shows a boxing match between a Mini Wheat and a Cheerio. It seems unfair on the part of the Cheerio because one, the Mini Wheat was given arms and legs (since it is Kellogg's own commercial) and the Cheerio was not given any at all. Also, because the size of the Mini-Wheats was edited and increased.

At the start of the match they displayed statistics showing that "Kellogg's Frosted Mini-Wheats have double the wholegrain grams of fiber/serving as compared to the Honey Nut Cheerios which has only half the wholegrain grams of fiber/serving. Also we would like to reiterate on the fine print shown at the bottom part of the statistics:

It says "Contains 12% to 15% more of the daily value for fiber than Honey Nut Cheerios cereal. Kellogg's Frosted Mini-Wheats cereals have 5 to 6 grams of fiber (20%-24% DV) and 40g to 49g whole grain per serving; Honey Nut Cheerios cereal has 2g fiber per 28g serving (8% DV) and at least 8 grams whole grain".

Here are the actual sizes of both cereals compared to a thumb. And as you can see the Kellogg's Mini Wheats is only bigger then the Honey Nut Cheerios by about half an inch. Therefore, Kellogg's has no right to increase or edit the size of their products to make it seem bigger and more filling than others.

^ Kellogg's Mini Wheats

Honey Nut Cheerios >

Sources/Reference:

Wednesday, July 11, 2012

Some sites that talk about Kellogg's Mini-Wheats! :)

Here are some sites that we used for some research and some we just want to share to all of you :)

What is this "cereattention" about?

(Google Images)

The main purpose of this blog is to discuss how and why this information is considered as false advertising and further explain the reasons on why this is considered as a "bad advertisement".

They "claim" that after three hours from eating it the child's attention span increases by 20% (without completley justifying the study). How do we know it really did enhance the attention span? Did they have tests done for this? Maybe, maybe not. You never know if what is there is the real deal. They might just be making those things up so people will buy it. Also, why did their attention span only increase after THREE HOURS?

The chosen sample of the population was not done randomly. This "research"/ "survey" is therefore not accurate since it was not done at random. It clearly states that "Based upon independent clinical research, kids who ate Kelloggs's Frosted Mini-Wheats cereal for breakfast had up to......than kids who ate no breakfast at all". So that statement proves the survey was fixed and the sample was pre-selected. (refer to the part of the picture encircled in green)

And stated in the fine print was "Based on independent clinical research....ate Frosted Mini-Wheats for breakfast had up to 18% better attentiveness than those who had no breakfast....". One obvious false statement because it was stated in the larger text that it improved attentiveness by nearly 20%.