(Google Images)
The main purpose of this blog is to discuss how and why this information is considered as false advertising and further explain the reasons on why this is considered as a "bad advertisement".
They "claim" that after three hours from eating it the child's attention span increases by 20% (without completley justifying the study). How do we know it really did enhance the attention span? Did they have tests done for this? Maybe, maybe not. You never know if what is there is the real deal. They might just be making those things up so people will buy it. Also, why did their attention span only increase after THREE HOURS?
The chosen sample of the population was not done randomly. This "research"/ "survey" is therefore not accurate since it was not done at random. It clearly states that "Based upon independent clinical research, kids who ate Kelloggs's Frosted Mini-Wheats cereal for breakfast had up to......than kids who ate no breakfast at all". So that statement proves the survey was fixed and the sample was pre-selected. (refer to the part of the picture encircled in green)
And stated in the fine print was "Based on independent clinical research....ate Frosted Mini-Wheats for breakfast had up to 18% better attentiveness than those who had no breakfast....". One obvious false statement because it was stated in the larger text that it improved attentiveness by nearly 20%.
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